Wall Street Journal - Tactics to Spark Creativity

Wall Street Journal, Dr. Baxter is The Idea Person - Innovation and Creativity

"For years, Amy Baxter, a physician and pain researcher, looked for ways to use cold to relieve children's pain from vaccination shots. But her light bulb moment didn't come until she was driving home from work, tired after an all-night shift in the emergency room."

https://www.wsj.com/articles/SB10001424127887323611604578398342398991844#project%3DWORKFAM0403%26s%3DD%26articleTabs%3Dvideo

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