Market Wired - Tiny Needle May Be Biggest Obstacle to Flu Protection

Market Wired says,"Buzzy is one of the greatest inventions ever."

"For needle phobics, admonitions such as 'it's all in your head' aren't helpful -- or accurate, says Amy Baxter, MD, who researches needle pain. 'We found that those who are more anxious about needles seem to actually feel pain more intensely. The good news is that the pain nerves are more sensitive to other sensations as well, so you can replace the fast pain alarm system with a continuous sensation that's stronger.'"

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