Entrepreneur - Entrepreneurial Doctor Takes the Sting Out of Shots
Entrepreneur Magazinetalks about Buzzy, and the fear of jumping into business.
"An M.D. specializing in pediatric emergency medicine, Baxter had been dealing with her young son's traumatic experience receiving vaccination injections. That day in the car, she hit upon the idea that vibration, combined with cold, might overwhelm nerve endings and allow for pain-free injections, helping patients with fear of needles. After a few informal and pain-free tests on her own kids using a medical device for testing neurologic reflexes and a bag of frozen peas from her freezer, she knew she was onto something."