CNN: Money - America's favorite businesses
Buzzy is featured on CNN.com
"Seeking to make a trip to the doctor less stressful for her young patients, Dr. Amy Baxter, a pediatrician and pain researcher, launched pain relief product company Buzzy4Shots in 2006.
Three years later, she unveiled a line of reusable devices for kids and adults that uses an ice pack and vibrations to help dull the pain caused by shots, aches and injuries. 'Pain is ignored by the medical community more than we like,' said Baxter."